Elderly's Uses and Gratifications of Social Media: Key to Improving Social Compensation and Social Pressure
نویسندگان
چکیده
Thisarticleattempts tobuildabridgebetweentheexistingfactorand impactresearchonsenior citizens’useofsocialmedia.Arandomsampleof392seniorcitizenswassurveyed,and109ofthem weresocialmediausers.Thisarticleaimedtounderstandthereasonsforandthepotentialeffectsof usingsocialmediaonone’sperceivedaffectionatesupport,socialcompensationandsocialpressure. Theresultdemonstratedthatsocialmediacouldhelpseniorcitizensgainmoresocialcompensation andsocialpressure,whileaffectionatesupportcouldbeacquiredonlyviafacetofacecommunication. KEywoRdS Affectionate Support, Senior Citizens, Social Compensation, Social Media, Social Pressure, Uses and Gratifications
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ورودعنوان ژورنال:
- IJCBPL
دوره 7 شماره
صفحات -
تاریخ انتشار 2017